Table of Contents
Find a Micro Niche
SEO does not work for all types of websites. For webmasters who have newly made a website with new domain name, your chance of ranking on the Search engines is dependent on the type of material you choose to focus on.You cannot immediately try to compete with authority websites that are ranking already ranking on the first page of Google for high volume keyword searches. This is because a lot of other websites that have have been establish a long time before you have already took the opportunity to optimize their website for those high volume keyword searches. But that’s OK; there are a ton of other micro niches that tend to have very few competitors.
So with your newly establish website with new domain name (note that old domain names may carry some weight in the Search engine), you should choose to monopolizing micro-niches on the internet that other website have not already capitalized on. But how do you find those micro-niches? Through keyword research, which is extremely important for the SEO success of any website.
This is where the Google Keyword Planner is suppose to come in handy. With the Google keyword planner, you can search for low volume keyword searches that tend to have little to no competition. These low volume keywords are what you should focus your website on, and have little to no competition because for the big corporations low volume keyword searches mean very little traffic, so there is not a significant amount of money to make. However, what is a little money for big corporations is a gold mine for the single person webmaster!
But google keyword planner may not be the best way to go about keyword research. There is a better way for keyword research than depending on keyword research tools.
To summarize, focus the content of your blog on a micro-niche with a low volume of keyword searches, because those low volume keyword searches have very little competition- meaning that ranking for those keyword searches is a lot easier! You want to rank for those keywords because those website that rank on the first page of Google get the most traffic.
Dynamic Vs Static Content
Static content usually performs better than dynamic content. For example, Dynamic content is not indexed properly, and therefore is hard for the user to find or return to specific post. Directly at the user’s disposal is the search bar, categories, & tags. which aren’t very fast, intuitive, or easy ways to navigate to a specific webpage.
But static content should stay the same in terms of location; static content should be organized and easy for the user to find. For example, the blog posts on a blog roll don’t always stay in the same place. But static pages should stay in the same location by hierarchy, perhaps starting the parent hierarchy at the navigation bar at the header. Static pages should also have breadcrumbs and a pagelist/hierarchy sitemap that helps the user navigate the pages
Google Ranking Factors
Google Looks at Retention & Bounce Rate
When you get visitors from Google Search, Google measures how long visitors spend on your website before leaving. Google does this to interpret whether the visitor found what they were looking for; if so, then the visitor stays on that webpage for a long time. If not, the visitor immediately leaves. So Googles uses this data to rank your webpage; if visitors stay for a long time, then you get a pagerank boost. However, if visitors immediately bounce off your page, your webpage rankings plummets.
So that means you shouldn’t use pop-ups, because Many visitors including myself hate that and will leave. It’s like being rude to your customers, shoving in their face a product that your not (yet) interested in, and so they don’t want to stay around as a result. So when building a website, you have to value a user’s experience.
Also important for a user’s experience is a website’s loading speed. Although a loading speed of 2-3 seconds is ok, less than that is better to improve the user’s experience. You don’t want to test their patience.
Another Google ranking factor is the backlinks that go back to your website. Backlinks are simply html links on other websites that point back to your website. Backlinks pass the authority or page ranking from the originating website to the linked website. Also, the anchor text (which is the text that is linked with the url) tells google what the back-linked website is about. Backlinks from irrelevant websites, or irrelevant anchor text lowers the amount of link juice, or page rank benefit that that the linked website acquires.
The best way to generate backlinks is by sharing your content on social media, and having that content go viral or become popular in social media. That’s because popular content often gets linked to naturally, because people may want to share it or source it to backup an opinion.
Random SEO Notes
These are some notes that I decided to record for later organization:
- Weird-uncommon long tail keywords are easier to rank for. Go for those.
- Find unoptimized sites with weak backlinks (low number of links, low quality of links) to compete with